design

aliza morris

Convention Houston, Texas

R+F Convention happens once a year and for the Consultants, it’s a pretty big deal. To make each year feel special, we gave Convention ’23 a look + feel wholly its own with memorable and unique design elements normally not seen in typical R+F branding. We infused the patriotic colors of the George R. Brown Convention Center with R+F's palette. To play off the and contemporize the space's iconic 60's-era graphic details we used image-as-pattern and explored the playful space where graphics and typography meet.

Overview

scope

Concept
Strategy
Art Direction
Design
Digital Marketing
Experience & Event Design
Iconography
Illustrations & Graphics
Market & Competitive Research
Presentations
Print & Signage
Social
Visual Identity
Website UI/UX

the moodboard

sky blue

cream

prickly
pear

coral

tomato
red

soft
lavender

graphic toolkit