design

aliza morris

Convention 
Las Vegas

Rodan + Fields Convention 2022 branding is all about the experience of bringing together community, science and innovation. We lean into and draw inspiration from the colors of our new innovations. This design merges the organic shape of hair and the methodology of science with line and repetition.It is a celebration of our derm-designed products and the interconnectivity of coming together to celebrate our achievements, our innovations and our people.

Overview

scope

Concept
Strategy
Design
Print & Signage
Digital Marketing
Experience & Event Design
Iconography
Illustrations & Graphics
Market & Competitive Research
Presentations
Print & Signage
Social
Visual Identity
Website UI/UX

Rodan + Fields Convention 2022 branding is all about the experience of bringing together community, science and innovation. We lean into and draw inspiration from the colors of our new innovations. This design merges the organic shape of hair and the methodology of science with line and repetition. It is a celebration of our derm-designed products and the interconnectivity of coming together to celebrate our achievements, our innovations and our people.

Overview

scope

Concept
Strategy
Design
Print & Signage
Digital Marketing
Experience & Event Design
Iconography
Illustrations & Graphics
Market & Competitive Research
Presentations
Print & Signage
Social
Visual Identity
Website UI/UX

secondary event colors

violet

bright pink

eggplant

lavender

peach

eggplant

violet

bright pink

white

pale purple

bright
pink

medium pink

pale blue

teal

dark teal

Primary event colors

bright pink

peach

eggplant

coral

pale pink

graphic toolkit

pale blue

pale purple

white

lavender

pale pink

medium pink

lavender

teal

dark teal

Design elements

Design elements

violet

wayfinding signage

wayfinding signage