Holiday Promotion
For this R+F Holiday story we wanted to complement and reinforce the brand by embracing a monochromatic world of color, allowing all aspects of the brand to coexist under a unified theme. We drew inspiration from the rich hues of our Haircare colors, and added gold, and navy to ground the story in our core products—gold for enhancement and navy as a festive twist on our signature blue.
The props and textures, including metallic colors, velvet, ribbons,and glass balls, subtly nodded to molecules and hair strands, while velvet underscored the luxury of our brand.
Overview
scope
Concept
Strategy
Art Direction
Design
Digital Marketing
With so much messaging, we relied on visuals to convey the Holiday spirit, and our tone and voice aligned with our new brand guidelines, infused with a touch of whimsy and warmth. That season, we celebrated new growth and beginnings through our latest innovations and
newest category.
For this R+F Holiday story we wanted to complement and reinforce the brand by embracing a monochromatic world of color, allowing all aspects of the brand to coexist under a unified theme. We drew inspiration from the rich hues of our Haircare colors, and added gold, and navy to ground the story in our core products—gold for enhancement and navy as a festive twist on our signature blue.
The props and textures, including metallic colors, velvet, ribbons,and glass balls, subtly nodded to molecules and hair strands, while velvet underscored the luxury of our brand.
Overview
scope
Concept
Strategy
Art Direction
Design
Digital Marketing
navy
teal
eggplant
gold
With so much promotional messaging during the Holidays, we relied on visuals to convey the Holiday spirit, and our tone and voice aligned with our new brand guidelines, infused with a touch of whimsy and warmth. That season, we celebrated new growth and beginnings through our latest innovations and newest category.
